INSP MIHAS 2025 Facilitates Over 4,000 Business Meetings, Targeting RM2.5 billion in Sales
KUALA LUMPUR, 17 September 2025 – The International Sourcing Programme (INSP) in conjunction with the 21st Malaysia International Halal Showcase (MIHAS) 2025 concluded today on a strong note, reinforcing Malaysia’s leadership in the global halal economy.
Held at the Malaysia International Trade & Exhibition Centre (MITEC), INSP MIHAS 2025 convened 300 physical international buyers from 50 countries covering all regions, including 50 premium buyers (premium importers and leading hypermarket chains), alongside 150 virtual buyers, connecting them with 600 Malaysian exporters. The event facilitated more than 4,000 one-to-one business meetings, with sales targeted at RM2.5 billion.
Bigger Global Buyer Participation
This year’s physical edition featured a highly diverse and regionally balanced buyer contingent:
- China & North East Asia: 86 buyers (29%)
- South Asia: 75 buyers (25%)
- ASEAN: 60 buyers (20%)
- Africa: 36 buyers (12%)
- Americas & Europe: 25 buyers (8%)
- Central & West Asia: 18 buyers (6%)
It also welcomed buyers from new markets including Algeria, Congo, Costa Rica, Ghana, Mali, Norway, and Panama, significantly expanding MIHAS’s global reach. The top buying nations were China (39 companies), Bangladesh (39), and Nepal (16).
MATRADE Chairman Dato’ Seri Reezal Merican Naina Merican said the results reaffirm the continued role of MIHAS and INSP in advancing Malaysia’s global trade agenda:
“INSP MIHAS 2025 has drawn one of the most regionally diverse contingents ever, connecting Malaysian exporters with buyers from both established and new markets. By opening doors to countries such as Algeria, Costa Rica and Norway, Malaysia is strengthening its position as ASEAN’s bridge to the global Halal economy.”
Echoing this, MATRADE Chief Executive Officer Dato’ Sri Mohd Mustafa Abdul Aziz emphasised that INSP MIHAS is about building long-term business linkages:
“The 4,000 meetings conducted today are not just transactions, but opportunities for Malaysian exporters to forge lasting partnerships in high-value markets. This is how we position Malaysian Halal products and services as trusted global brands.”
Digital Empowerment through MADANI Digital Trade Platform
INSP MIHAS 2025 also saw the inaugural integration of the AI-powered MADANI Digital Trade (MDT) platform, a groundbreaking innovation designed to seamlessly connect businesses, optimise trade matchmaking and enhance global halal trade opportunities. Leveraging AI algorithms, the platform intelligently matches Malaysian exporters with targeted international buyers.
