Malaysia Powers Halal Trade Growth With MIHAS Knowledge Hub 2025

KUALA LUMPUR, 18 September 2025 – Malaysia is spearheading its Halal trade agenda through the MIHAS Knowledge Hub 2025, a flagship initiative by the Malaysia External Trade Development Corporation (MATRADE) that positions the Malaysia International Halal Showcase (MIHAS) as a 365-day trade ecosystem.

Accessible via the MIHAS Portal and MADANI Digital Trade (MDT), the Knowledge Hub which consists of prelude sessions by strategic partners, webinars by industry experts and a panel session – provides round-the-clock market intelligence, regulatory briefings, actionable analytics and direct access to premium buyers.

A PERMANENT TRADE PLATFORM, NOT JUST A SHOWCASE

Since 25 August, the Knowledge Hub has featured a series of livestreamed and on-demand sessions, beginning with the Prelude sessions supported by the Halal Development Corporation (HDC), MBSB Bank, FedEx and Nazsoft Tech. More than 1,000 participants joined to explore export competitiveness themes.

In September, the Knowledge Hub started with 16 ‘Meet the Experts’ webinars, featuring leading commercial figures and market leaders from: Indonesia, Vietnam, Thailand, India, Bangladesh, China, Hong Kong, Taipei, Republic of Korea, Canada, Brazil, Chile, France, Egypt, the United Arab Emirates (UAE) and Qatar.

“The Knowledge Hub translates market insights into tangible action. It connects nearly 10,000 Halal-certified producers with vital intelligence and buyer networks. This initiative helps propel SME exports beyond RM61.7 billion last year towards the RM63.1 billion milestone for 2025,” said MATRADE Chairman YB Dato’ Seri Reezal Merican Naina Merican.

“Brand strength and digital agility are now non-negotiable for Halal exporters who want to compete globally. MIHAS is more than just creating networks or connections. It is about driving measurable growth and building long-term market presence,” said MATRADE Chief Executive Officer YBhg. Dato’ Sri Mohd Mustafa Abdul Aziz.

POWER TALK: BUILDING RESILIENT, DIGITAL-READY BRANDS

Another highlight of the day was the Power Talk session, themed “Building Resilient Business Growth through Branding and Digital Platforms”. The session featured a panel of homegrown household names:

Mr. Sinan Ismail, Founder & Chief Executive Officer, Durioo+
Mr. Sid Murshid, Founder, Grey Café
Mr. Venon Tian, Co-Founder & Chief Operating Officer, Zus Coffee