Excellence, Innovation and Sustainability Take Centre Stage at MIHAS Awards 2025
KUALA LUMPUR, 20 September 2025 – The Malaysia International Halal Showcase (MIHAS) Awards 2025 concluded with a celebration of excellence, innovation, and sustainability, honouring 14 trailblazing winners from across Malaysia’s dynamic halal industry.
The 12th edition of the MIHAS Awards was held on 20 September 2025 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, in conjunction with MIHAS 2025, which ran from 17 to 20 September 2025.
The MIHAS Awards 2025, organised by the Malaysia External Trade Development Corporation (MATRADE), is a prestigious recognition for businesses driving the global halal economy through innovation, strong export performance, and a commitment to ESG principles.
MATRADE Chairman YB Dato’ Seri Reezal Merican Naina Merican said, “The MIHAS Awards underscore Malaysia’s commitment to positioning the Halal Malaysia brand on the global stage. The Awards celebrate visionary enterprises that have set new standards of excellence in halal trade. By recognising both industry leaders and emerging innovators, the Awards advance the national agenda of innovation, sustainability, and inclusive growth under the 13th Malaysia Plan – further strengthening Malaysia’s position as a trusted global benchmark for halal integrity, quality and excellence.”
MATRADE Chief Executive Officer YBhg. Dato’ Sri Mohd Mustafa Abdul Aziz added, “The MIHAS Awards 2025 shine a spotlight on companies representing the very best of Malaysian entrepreneurship. Their success proves that halal is not only about compliance, but also about competitiveness, innovation, and long-term sustainability. By acknowledging and celebrating their achievements, we inspire more businesses to expand into global markets, boosting Malaysia’s halal exports.”
2025 MIHAS Award Winners:
Excellence Awards:
- Products Excellence Award: recognised for halal product quality, innovation, and export growth
- MAMEE Double Decker (M) Sdn Bhd;
- Zhafou Global Sdn Bhd; and
- Aafiyat Marketing Sdn Bhd.
- Services Excellence Award: acknowledged for exceptional contributions in halal services, including logistics, e-commerce, and support industries
- STG Shipping (M) Sdn Bhd; and
- Serunai Commerce Sdn Bhd.
- Emerging Star Award: recognised as rising leaders with strong export potential and driving positive impact in the halal landscape
- Product: Industri Makanan Jati Sdn Bhd;
- Service: Adabi Consumer Industries Sdn Bhd; and
- Service: GFB Food Sdn Bhd.
Innovation & Sustainability Awards:
- Products Innovation & Sustainability Award:
- ADA Biotech Sdn Bhd;
- Culvita;
- Poweroot Manufacturing Sdn Bhd; and
- Wonderliv Sdn Bhd / Food Art.
- Services Innovation & Sustainability Award:
- Pos Malaysia Berhad; and
- Nestlé Products Sdn Bhd
The MIHAS Awards position winners on the global stage, enhancing visibility, credibility, and access to strategic trade networks. The recognition strengthens brand reputation, affirms commitment to ESG and sustainability, and drives continuous growth, innovation, and leadership in the halal industry.
All winners were selected by an independent panel comprising experts from industry and senior representatives of key government agencies. Entries were evaluated against rigorous criteria covering quality, innovation, sustainability, export growth, market expansion, and halal compliance.
