Why MIHAS 2025 is a Must-Attend Event?
For more than two decades, the Malaysia International Halal Showcase (MIHAS) has been a meeting point for businesses, investors, policymakers, and innovators shaping the global Halal economy. What began in 2004 with a modest number of exhibitors has become the largest Halal trade event of its kind. Every year, Malaysia draws thousands of participants from across the world to participate in a thriving hub for Halal business. This year too, MIHAS 2025 is opening its doors from 17-20 September 2025 at the Malaysia International Trade and Exhibition Centre (MITEC) and here's why this year's showcase is worth your time.
A Scale That Opens Doors
In 2024, the showcase attracted over 43,000 visitors and generated RM4.3 billion in trade value. Projections for 2025:
- ✓ 45,000 visitors
- ✓ RM4.5 billion sales potential
- ✓ 45 country pavilions
- ✓ 1,700 exhibitors
A Global Community of Halal Trade
The Halal economy has grown from a niche market into a global system spanning food, fashion, finance, logistics, healthcare and tourism. In 2024, we welcomed delegations from over 90 countries, proving that the demand for Halal integrity is truly universal. MIHAS 2025 provides the perfect platform to tap into this diversity.
Business Matching That Delivers Results
One of the most valuable components of MIHAS is the International Sourcing Programme (INSP). In 2024, INSP facilitated engagements for over 330 buyers from 53 countries and generated RM2.53 billion in sales. In 2025, we aim to attract 450 buyers, offering exhibitors direct access to high-value international markets.
Access Across More Than 14 Clusters
MIHAS is not limited to food and beverages. It covers clusters that reflect the full diversity of the Halal economy, including Food Tech & Packaging, Halal Ingredients, Pharmaceuticals & Medicals, Modest Fashion, Halal Tourism, and many more.
Backed by Malaysia's Trade Ecosystem
MIHAS is organized by the Malaysia External Trade Development Corporation (MATRADE) under the Ministry of Investment, Trade and Industry. This means participants benefit from a high-trust environment, government support, and the presence of key trade officials and decision-makers.
Value That Justifies Participation
Physical participation in the INSP is priced at just RM 120, making it one of the most cost-effective ways for local SMEs to connect with international buyers.
Why MIHAS 2025 Matters for You
Whether you are an established Halal brand, a buyer looking for trusted suppliers, or a newcomer curious about the opportunities within this rapidly growing market, MIHAS 2025 has something to offer everyone. It is more than just an exhibition; it is where the future of Halal is being written.
