KUALA LUMPUR, 19 September 2025 – The Malaysia International Halal Showcase (MIHAS) 2025 entered its third day on a high note as YAB Prime Minister Dato’ Seri Anwar bin Ibrahim graced the Official Opening Ceremony today at the Malaysia International Trade and Exhibition Centre (MITEC).

Organised by the Malaysia External Trade Development Corporation (MATRADE), MIHAS 2025 runs from 17–20 September at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. Themed “Pinnacle of Halal Excellence”, the 21st edition continues to reaffirm Malaysia’s position as a global leader in the Halal economy.

The Opening Ceremony, held alongside the Opening of the Global Halal Summit, followed two days of strong momentum at MIHAS 2025. Off on a strong start, preliminary results from its flagship International Sourcing Programme (INSP) looks set to help MIHAS achieve its RM4.5 billion sales targets.

INSP MIHAS 2025, a central pillar of this event, saw more than physical 4,000 business meetings arranged between 600 Malaysian sellers and 300 international buyers, including top tier retailers and hypermarkets with combined annual revenues exceeding RM1.5 trillion. The programme, which also has a virtual component running until 5 November 2025, has already delivered significant sales and is expected to surpass last year’s RM2.52 billion achievement, strengthening Malaysia’s trade ties across ASEAN, the GCC, Europe, Africa and the Americas.

On the second day, the focus was on Knowledge Hub, a platform comprising 23 strategically curated sessions with 76 global industry experts, and two webinars on supply chain traceability and e-Commerce equipping businesses with digital solutions for global market expansion. Comprised of prelude sessions by strategic partners, webinars by industry experts and a panel session, Knowledge Hub provides round-the-clock market intelligence, regulatory briefings, actionable analytics and direct access to premium buyers.

Minister of Investment, Trade and Industry (MITI) YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz said: “Malaysia is reframing halal as a driver of responsible innovation to reinforce sustainable and inclusive economic growth. By expanding halal trade, Malaysia is not only capturing value from a fast-growing global sector, but also hedging against volatility in traditional commodities, while reinforcing our role as a bridge between the Muslim world and global markets. As such, our RM62-billion halal industry – supported by events like MIHAS – is a forward-looking economic strategy that strengthens our resilience, enhances our soft power and secures new pathways to prosperity for Malaysians.”

MATRADE’s Chairman YB Dato’ Seri Reezal Merican Naina Merican added that MIHAS continues to serve as a catalyst for Malaysia’s Halal leadership: “The strong performance of the INSP this year underscores the global demand for Malaysia’s Halal offerings. Through MIHAS and our digital platforms, we are enabling Malaysian exporters to connect with high value global buyers and unlock new opportunities.”

Looking ahead, MIHAS is set to expand its global reach with MIHAS@Shanghai taking place from 5 to 11 November 2025 in conjunction with the China International Import Expo. Beyond that, plans are underway to bring the MIHAS brand to Europe in 2026. As one of the world’s most promising and strategically important halal market, this expansion will provide Malaysian exporters with direct access to high-value opportunities across multiple sectors and a rapidly growing halal consumer base.

MIHAS 2025 features 14 dedicated industry clusters covering Halal food, pharmaceuticals, Islamic finance, modest fashion, green technology, e-commerce, and Muslim-friendly tourism, alongside knowledge-sharing platforms such as the Global Halal Summit, Halal Sector Forum, and the Halal Certification Body Convention. This year’s edition will see the participation of 45,000 visitors, 2,400 booths, as well as exhibitors and buyers from 80 countries.

Since its inception in 2004, MIHAS has generated close to RM30 billion in export sales and attracted over half a million business visitors worldwide. With INSP 2025’s robust performance and the upcoming Europe edition, MIHAS continues to chart new frontiers in positioning Malaysia at the heart of the global Halal economy.

For more information about MIHAS 2025, please visit its website or contact the MIHAS Secretariat: MIHAS · Malaysia International Halal Showcase.
(ENDS)

About Malaysia International Halal Showcase (MIHAS) 2025

Since its inception in 2004, the Malaysia International Halal Showcase (MIHAS) has evolved into a pivotal event for both local and international businesses to flourish within the Halal trade, significantly contributing to the global Halal economy’s expansion. In 2024, MIHAS set a new benchmark by recording sales of RM4.3 billion. This achievement not only underscores MIHAS's stature as a premier global trade platform for the Halal industry but also highlights its role in driving the sector's growth and innovation.

MIHAS has established itself as a dynamic marketplace, offering a broad spectrum of opportunities that extend beyond Halal food. It encompasses sectors such as Halal pharmaceuticals, medical devices, finance, modest fashion, personal care and cosmetics, and even Muslim-friendly tourism. This diversity reflects the evolving nature of the Halal market and MIHAS's commitment to catering to its multifaceted demands.

The 21st edition of MIHAS, under the theme “Pinnacle of Halal Excellence,” will place a special emphasis on fostering innovation and sustainable initiatives. These key focus areas are designed to spearhead steady growth for the Halal economy, ensuring that it remains vibrant and resilient in the face of global challenges. By encouraging local and international players to embrace innovative solutions and sustainable practices, MIHAS aims to not only enhance the competitiveness of the Halal industry but also to contribute to a more sustainable and inclusive global economy.

MIHAS’s global reach is not confined to the ASEAN region alone; it enjoys robust international support, evidenced by the enthusiastic participation of International Pavilions from countries across the globe. This includes trade commissions, various government agencies, industry players, and market leaders, all coming together to explore and seize the vast opportunities within the Halal market. This international collaboration underscores MIHAS’s role as a global nexus for the Halal industry, facilitating cross-border trade, knowledge exchange, and fostering partnerships that span continents.

As MIHAS continues to evolve, it remains committed to its mission of galvanising the global Halal industry, promoting innovation, and supporting sustainable growth. Through its comprehensive platform, MIHAS not only showcases the latest trends and innovations in the Halal sector but also catalyses forging business connections and dialogue that drive the industry forward. With each edition, MIHAS reaffirms its position as a key player in shaping the future of the global Halal economy.

About the Malaysia External Trade Development Corporation (MATRADE)

The Malaysia External Trade Development Corporation (MATRADE) has been at the forefront of promoting Malaysia's exports, playing a pivotal role in enabling many local companies to establish and expand their presence in global markets. As we continue to spotlight capable Malaysian companies on the international stage, our efforts are aimed at making the ‘Made-In-Malaysia’ brand synonymous with excellence, reliability, and trustworthiness. This commitment is reflected in our strategic initiatives and comprehensive support programmes designed to empower Malaysian exporters to navigate and succeed in the competitive global marketplace.

Underpinning MATRADE’s mission is a deep-seated belief in the quality, innovation, and diversity of Malaysian products and services. By fostering a conducive environment for export growth, MATRADE has been instrumental in helping Malaysian businesses not only enter but also thrive in new and existing markets worldwide. Our approach is holistic, encompassing market intelligence, trade advisory services, and capacity-building programs, all tailored to the nuanced needs of Malaysian exporters.

MATRADE’s efforts extend beyond traditional trade facilitation. We are committed to championing the Halal industry, as evidenced by our pivotal role in organising the Malaysia International Halal Showcase (MIHAS).

Furthermore, MATRADE’s dedication to sustainability and digitalisation reflects our forward-thinking approach to trade promotion. By integrating these elements into our initiatives, we aim to ensure that Malaysian exporters are well-equipped to meet the evolving demands of the global market, thereby securing Malaysia's economic future and reinforcing our position as a trusted trading partner.

As we look to the future, MATRADE remains steadfast in its mission to elevate Malaysia’s export landscape. Through strategic partnerships, innovative programs, and a relentless focus on quality and excellence, we are helping to shape a resilient and dynamic Malaysian export sector that is capable of achieving sustainable growth on the global stage.

Issued by MNAIR PR Consultancy Sdn Bhd
on behalf
Malaysia External Trade Development Corporation (MATRADE)

Malaysia External Trade Development Corporation (MATRADE)