The World’s Largest Halal Showcase

Since its inception in 2004, MIHAS has become an event for local and foreign businesses to thrive in the Halal trade and to contribute significantly to the global Halal economy.

In 2023, MIHAS had attracted over 38,000 trade visitors, resulted in total immediate and negotiated trade value of over RM3.11 billion.

MIHAS is a robust marketplace for both international and local players to seize opportunities beyond Halal food including Halal pharmaceutical, medical devices, finance, modest fashion, personal care and cosmetics, green technologies and even Muslim-friendly tourism.

The 20th MIHAS will place special emphasis on the agenda of helping local and international players look to innovation and sustainable initiatives to spearhead steady growth for the Halal economy.

MIHAS is not limited to the ASEAN region alone but is also supported internationally by the enthusiastic participation of International Pavilions from countries across the globe, from trade commissions to various Government agencies, from industry players to market leaders.

MIHAS 2024 - The Biggest and Boldest Edition

MIHAS 2024 Hybrid Edition combines the best of both conventional exhibition and virtual version. Featuring physical exhibitions together with exhibition booths with full multimedia microsite for product and services showcase. Exhibitors and trade visitors can participate in MIHAS physically or virtually, regardless of geography or time zones.

Get Connected To The Right Business

There will also be Business Matching sessions for attendees, as well as MIHAS connect, an A.I. assisted business matching suite for virtual visitors, matching relevant exhibitors to trade visitors. Every virtual booth will also feature LIVE Chat sessions and business meeting scheduler, connecting the right buyers to the right sellers.

Gain Knowledge With Industry Captains and Market Leaders

Beyond just business as usual, there will also be Knowledge Sharing sessions, Conferences and Industry Zones hosted by industry captains and market leaders, available on-ground and broadcasted LIVE through MIHAS Knowledge Hub.

Enhance Networking Opportunities

Enhance your networking opportunities, meet and mingle with potential customers and business partners. Break the ice over coffee in Breakfast Sessions or virtually in MIHAS Business Meeting Lounge and scheduler.

MIHAS 2024 is the most exciting event yet by MATRADE. Join us and explore the potential of the Halal industry and how this can help grow your business.