KUALA LUMPUR, 30 JULY 2025 – The 12th Malaysia International Halal Showcase Awards (MIHAS Awards) returns in 2025, continuing its mission to recognise outstanding achievements in the global Halal sector.

Organised by the Malaysia External Trade Development Corporation (MATRADE), the nominations for this year’s awards which spotlights innovation and sustainability is currently open to all credible Malaysian exporters in the local halal ecosystem. The awards will be held in conjunction with MIHAS 2025, which takes place from 17 to 20 September 2025, with the MIHAS Awards scheduled on 20 September 2025.

The awards feature two main categories: the MIHAS Products and Services Excellence Award, which honours strong export performance, product/service quality, digitalisation, brand strength, and CSR impact; and the MIHAS Innovation & Sustainability Award, which recognises businesses that embed ESG values and the UN Sustainable Development Goals into their operations. The MIHAS Awards committee has also introduced a new Emerging Star Award category, highlighting promising newcomers driving potential and positive impact in the halal space.

Participation offers more than just the chance to win; it provides global exposure, boosts brand credibility and opens doors to new markets. Participants will have an opportunity to demonstrate leadership in Halal innovation, sustainability and integrity, while aligning with Malaysia’s push to shape a more inclusive and resilient global Halal economy.

MATRADE Chairman Dato’ Seri Reezal Merican Naina Merican said:

“The MIHAS Awards continue to be a powerful platform to honour the visionary businesses shaping the future of the global Halal economy. In 2025, we are proud to once again recognise companies that not only meet the highest Halal standards but also lead through innovation, sustainability and social impact. These awards reflect MATRADE’s unwavering commitment to advancing Malaysia’s leadership in the Halal industry, while fostering inclusive and sustainable trade on the global stage.”

Reflecting on last year’s achievements, MATRADE Chief Executive Officer Dato’ Sri Mohd Mustafa Abdul Aziz said:

“Last year’s Awards celebrated 14 outstanding winners, reflecting the strength and diversity of the Halal sector. This year, we welcome even greater participation as we also shine a spotlight on the emerging Halal industry players who could exceptionally demonstrate innovation, integrity and excellence that define Malaysia’s Halal industry. Together, we can inspire more businesses to adopt Halal principles and strengthen Malaysia’s position as a global Halal leader.”

Last year’s 14 winners — from Adabi’s Halal-certified pet food to AFM Fulfillment’s e-commerce solutions — showcased the sector’s diversity and strength. This year is encouraging both established leaders and rising stars to share their stories and inspire excellence across the Halal landscape.

Winners are selected by a distinguished panel of industry and academic experts through a rigorous evaluation of quality, sustainability, impact and Halal compliance.

MIHAS Awards 2025: Entries Now Open

Is your company a leader in Halal innovation and sustainability? The MIHAS Awards 2025 offers a platform to showcase excellence and gain international recognition.

Submission deadline: 15 August 2025 (Friday)
Eligibility: Open exclusively to MIHAS 2025 exhibitors
Register now at: https://mihas.com.my

For assistance with submissions:

• Excellence Award
  Mr. Muzzafar Shah Hanafi
  Tel: +603-6207 7104
  Email: [email protected]
• Innovation and Sustainability Awards
  Mr. Edison Choong Wan Sern
  Tel: +603-6207 7834
  Email: [email protected]

(ENDS)

Issued by MNAIR PR Consultancy Sdn Bhd
on behalf
Malaysia External Trade Development Corporation (MATRADE)

Malaysia External Trade Development Corporation (MATRADE)

About Malaysia International Halal Showcase (MIHAS) 2025

Since its inception in 2004, the Malaysia International Halal Showcase (MIHAS) has evolved into a pivotal event for both local and international businesses to flourish within the Halal trade, significantly contributing to the global Halal economy’s expansion. In 2024, MIHAS set a new benchmark by recording sales of RM4.3 billion. This achievement not only underscores MIHAS's stature as a premier global trade platform for the Halal industry but also highlights its role in driving the sector's growth and innovation.

MIHAS has established itself as a dynamic marketplace, offering a broad spectrum of opportunities that extend beyond Halal food. It encompasses sectors such as Halal pharmaceuticals, medical devices, finance, modest fashion, personal care and cosmetics, and even Muslim-friendly tourism. This diversity reflects the evolving nature of the Halal market and MIHAS's commitment to catering to its multifaceted demands.

The 21st edition of MIHAS, under the theme “Pinnacle of Halal Excellence,” will place a special emphasis on fostering innovation and sustainable initiatives. These key focus areas are designed to spearhead steady growth for the Halal economy, ensuring that it remains vibrant and resilient in the face of global challenges. By encouraging local and international players to embrace innovative solutions and sustainable practices, MIHAS aims to not only enhance the competitiveness of the Halal industry but also to contribute to a more sustainable and inclusive global economy.

MIHAS’s global reach is not confined to the ASEAN region alone; it enjoys robust international support, evidenced by the enthusiastic participation of International Pavilions from countries across the globe. This includes trade commissions, various government agencies, industry players, and market leaders, all coming together to explore and seize the vast opportunities within the Halal market. This international collaboration underscores MIHAS’s role as a global nexus for the Halal industry, facilitating cross-border trade, knowledge exchange, and fostering partnerships that span continents.

As MIHAS continues to evolve, it remains committed to its mission of galvanising the global Halal industry, promoting innovation, and supporting sustainable growth. Through its comprehensive platform, MIHAS not only showcases the latest trends and innovations in the Halal sector but also catalyses forging business connections and dialogue that drive the industry forward. With each edition, MIHAS reaffirms its position as a key player in shaping the future of the global Halal economy.

About the Malaysia External Trade Development Corporation (MATRADE)

The Malaysia External Trade Development Corporation (MATRADE) has been at the forefront of promoting Malaysia's exports, playing a pivotal role in enabling many local companies to establish and expand their presence in global markets. As we continue to spotlight capable Malaysian companies on the international stage, our efforts are aimed at making the ‘Made-In-Malaysia’ brand synonymous with excellence, reliability, and trustworthiness. This commitment is reflected in our strategic initiatives and comprehensive support programmes designed to empower Malaysian exporters to navigate and succeed in the competitive global marketplace.

Underpinning MATRADE’s mission is a deep-seated belief in the quality, innovation, and diversity of Malaysian products and services. By fostering a conducive environment for export growth, MATRADE has been instrumental in helping Malaysian businesses not only enter but also thrive in new and existing markets worldwide. Our approach is holistic, encompassing market intelligence, trade advisory services, and capacity-building programs, all tailored to the nuanced needs of Malaysian exporters.

MATRADE’s efforts extend beyond traditional trade facilitation. We are committed to championing the Halal industry, as evidenced by our pivotal role in organising the Malaysia International Halal Showcase (MIHAS).

Furthermore, MATRADE’s dedication to sustainability and digitalisation reflects our forward-thinking approach to trade promotion. By integrating these elements into our initiatives, we aim to ensure that Malaysian exporters are well-equipped to meet the evolving demands of the global market, thereby securing Malaysia's economic future and reinforcing our position as a trusted trading partner.

As we look to the future, MATRADE remains steadfast in its mission to elevate Malaysia’s export landscape. Through strategic partnerships, innovative programs, and a relentless focus on quality and excellence, we are helping to shape a resilient and dynamic Malaysian export sector that is capable of achieving sustainable growth on the global stage.