KUALA LUMPUR, 20 September 2025 – The Malaysia International Halal Showcase (MIHAS) Awards 2025 concluded with a celebration of excellence, innovation, and sustainability, honouring 14 trailblazing winners from across Malaysia’s dynamic halal industry.

The 12th edition of the MIHAS Awards was held on 20 September 2025 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, in conjunction with MIHAS 2025, which ran from 17 to 20 September 2025.

The MIHAS Awards 2025, organised by the Malaysia External Trade Development Corporation (MATRADE), is a prestigious recognition for businesses driving the global halal economy through innovation, strong export performance, and a commitment to ESG principles.

MATRADE Chairman YB Dato’ Seri Reezal Merican Naina Merican said, “The MIHAS Awards underscore Malaysia’s commitment to positioning the Halal Malaysia brand on the global stage. The Awards celebrate visionary enterprises that have set new standards of excellence in halal trade. By recognising both industry leaders and emerging innovators, the Awards advance the national agenda of innovation, sustainability, and inclusive growth under the 13th Malaysia Plan—further strengthening Malaysia’s position as a trusted global benchmark for halal integrity, quality and excellence.”

MATRADE Chief Executive Officer YBhg. Dato’ Sri Mohd Mustafa Abdul Aziz added, “The MIHAS Awards 2025 shine a spotlight on companies representing the very best of Malaysian entrepreneurship. Their success proves that halal is not only about compliance, but also about competitiveness, innovation, and long-term sustainability. By acknowledging and celebrating their achievements, we inspire more businesses to expand into global markets, boosting Malaysia’s halal exports.”

The awards feature two main categories:

• MIHAS Products and Services Excellence Award, which honours strong export performance, product/service quality, digitalisation, brand strength, and CSR impact. Under this category, there is also Emerging Star Award, a newly introduced in 2025, highlighting promising newcomers with strong export potential and transformative impact in the halal industry and
• MIHAS Products and Services Innovation & Sustainability Award, which recognises businesses that innovatively embed ESG values and the UN Sustainable Development Goals into their operations.

2025 MIHAS Award Winners:

Excellence Awards:

• Products Excellence Award: recognised for halal product quality, innovation, and export growth
  
  1. MAMEE Double Decker (M) Sdn Bhd;
  2. Zhafou Global Sdn Bhd; and
  3. Aafiyat Marketing Sdn Bhd.
• Services Excellence Award: acknowledged for exceptional contributions in halal services, including logistics, e-commerce, and support industries
  
  1. STG Shipping (M) Sdn Bhd; and
  2. Serunai Commerce Sdn Bhd.
• Emerging Star Award: recognised as rising leaders with strong export potential and driving positive impact in the halal landscape
  
  1. Product: Industri Makanan Jati Sdn Bhd;
  2. Service: Adabi Consumer Industries Sdn Bhd; and
  3. Service: GFB Food Sdn Bhd.

Innovation & Sustainability Awards:

• Products Innovation & Sustainability Award:
  
  1. ADA Biotech Sdn Bhd;
  2. Culvita;
  3. Poweroot Manufacturing Sdn Bhd; and
  4. Wonderliv Sdn Bhd / Food Art.
• Services Innovation & Sustainability Award:
  
  1. Pos Malaysia Berhad; and
  2. Nestlé Products Sdn Bhd

The MIHAS Awards position winners on the global stage, enhancing visibility, credibility, and access to strategic trade networks. The recognition strengthens brand reputation, affirms commitment to ESG and sustainability, and drives continuous growth, innovation, and leadership in the halal industry.

All winners were selected by an independent panel comprising experts from industry and senior representatives of key government agencies. Entries were evaluated against rigorous criteria covering quality, innovation, sustainability, export growth, market expansion, and halal compliance.

By recognising excellence, innovation and sustainability across the halal ecosystem, the MIHAS Awards reinforce Malaysia’s commitment to positioning the halal economy as a key driver of inclusive economic growth, global trade leadership, and ethical business practices aligning with the values of a responsible and future-ready marketplace.

Past winners include industry leaders such as Adabi, for halal-certified pet food, and AFM Fulfillment, for e-commerce solutions, reflecting the diversity, creativity and global competitiveness of Malaysia’s halal sector.

(ENDS)

About Malaysia International Halal Showcase (MIHAS) 2025

Since its inception in 2004, the Malaysia International Halal Showcase (MIHAS) has evolved into a pivotal event for both local and international businesses to flourish within the Halal trade, significantly contributing to the global Halal economy’s expansion. In 2024, MIHAS set a new benchmark by recording sales of RM4.3 billion. This achievement not only underscores MIHAS's stature as a premier global trade platform for the Halal industry but also highlights its role in driving the sector's growth and innovation.

MIHAS has established itself as a dynamic marketplace, offering a broad spectrum of opportunities that extend beyond Halal food. It encompasses sectors such as Halal pharmaceuticals, medical devices, finance, modest fashion, personal care and cosmetics, and even Muslim-friendly tourism. This diversity reflects the evolving nature of the Halal market and MIHAS's commitment to catering to its multifaceted demands.

The 21st edition of MIHAS, under the theme “Pinnacle of Halal Excellence,” will place a special emphasis on fostering innovation and sustainable initiatives. These key focus areas are designed to spearhead steady growth for the Halal economy, ensuring that it remains vibrant and resilient in the face of global challenges. By encouraging local and international players to embrace innovative solutions and sustainable practices, MIHAS aims to not only enhance the competitiveness of the Halal industry but also to contribute to a more sustainable and inclusive global economy.

MIHAS’s global reach is not confined to the ASEAN region alone; it enjoys robust international support, evidenced by the enthusiastic participation of International Pavilions from countries across the globe. This includes trade commissions, various government agencies, industry players, and market leaders, all coming together to explore and seize the vast opportunities within the Halal market. This international collaboration underscores MIHAS’s role as a global nexus for the Halal industry, facilitating cross-border trade, knowledge exchange, and fostering partnerships that span continents.

As MIHAS continues to evolve, it remains committed to its mission of galvanising the global Halal industry, promoting innovation, and supporting sustainable growth. Through its comprehensive platform, MIHAS not only showcases the latest trends and innovations in the Halal sector but also catalyses forging business connections and dialogue that drive the industry forward. With each edition, MIHAS reaffirms its position as a key player in shaping the future of the global Halal economy.

About the Malaysia External Trade Development Corporation (MATRADE)

The Malaysia External Trade Development Corporation (MATRADE) has been at the forefront of promoting Malaysia's exports, playing a pivotal role in enabling many local companies to establish and expand their presence in global markets. As we continue to spotlight capable Malaysian companies on the international stage, our efforts are aimed at making the ‘Made-In-Malaysia’ brand synonymous with excellence, reliability, and trustworthiness. This commitment is reflected in our strategic initiatives and comprehensive support programmes designed to empower Malaysian exporters to navigate and succeed in the competitive global marketplace.

Underpinning MATRADE’s mission is a deep-seated belief in the quality, innovation, and diversity of Malaysian products and services. By fostering a conducive environment for export growth, MATRADE has been instrumental in helping Malaysian businesses not only enter but also thrive in new and existing markets worldwide. Our approach is holistic, encompassing market intelligence, trade advisory services, and capacity-building programs, all tailored to the nuanced needs of Malaysian exporters.

MATRADE’s efforts extend beyond traditional trade facilitation. We are committed to championing the Halal industry, as evidenced by our pivotal role in organising the Malaysia International Halal Showcase (MIHAS).

Furthermore, MATRADE’s dedication to sustainability and digitalisation reflects our forward-thinking approach to trade promotion. By integrating these elements into our initiatives, we aim to ensure that Malaysian exporters are well-equipped to meet the evolving demands of the global market, thereby securing Malaysia's economic future and reinforcing our position as a trusted trading partner.

As we look to the future, MATRADE remains steadfast in its mission to elevate Malaysia’s export landscape. Through strategic partnerships, innovative programs, and a relentless focus on quality and excellence, we are helping to shape a resilient and dynamic Malaysian export sector that is capable of achieving sustainable growth on the global stage.

Issued by MNAIR PR Consultancy Sdn Bhd
on behalf
Malaysia External Trade Development Corporation (MATRADE)

Malaysia External Trade Development Corporation (MATRADE)