Inside MIHAS 2025: Everything You’ll Find on the Show Floor

Every year, the Malaysia International Halal Showcase (MIHAS) turns Kuala Lumpur into a global hub for the Halal economy. For four days, the halls of the Malaysia International Trade and Exhibition Centre (MITEC) are filled with exhibitors, buyers and visitors from around the world, all gathered to explore how the Halal economy is influencing industries far beyond food.

This transformation is most visible on the show floor. It's not just a space for stands; it's where Halal products, services and ideas are brought to life through exhibitions, demonstrations and live discussions. If you’re planning to attend MIHAS 2025, read on for a guide to everything you’ll find on the show floor.

14 important exhibitor clusters

At the heart of MIHAS are its exhibitor clusters, which are designed to reflect the depth and diversity of the Halal economy. Each cluster showcases a specific growth area, enabling visitors to source products, discover innovations and interact directly with businesses from around the world.

  • Food & Beverages: This is the largest cluster at MIHAS and showcases everything from Halal-certified raw ingredients to ready-to-eat meals and packaged goods. Visitors can explore products tailored for both local and international markets and see how Halal standards are applied to create healthier, more sustainable and convenient food solutions.
  • Pharmaceuticals, Cosmetics & Personal Care: This cluster has grown significantly in recent years, with Halal-certified medicines, supplements, skincare products and cosmetics attracting the attention of global buyers. Attendees can see how companies are responding to consumer demand for ethical, Halal-compliant health and beauty products.
  • Finance, e-Commerce and Technology: MIHAS reflects the changing nature of trade. Exhibitors in this area showcase Islamic finance solutions, fintech platforms and digital ecosystems that enable Halal businesses to increase their reach. Visitors will also find innovations in logistics, certification technologies and e-commerce, all of which are designed to strengthen Halal supply chains.
  • Tourism & Hospitality: Muslim-friendly tourism is one of the fastest-growing industries, and MIHAS dedicates space to highlighting how destinations, hotels and operators are catering to Halal-conscious travellers. From Halal dining to faith-compliant leisure activities, this cluster provides an insight into this evolving industry.
  • Services & Franchise: Here, businesses can explore opportunities for expansion through Halal-compliant services and franchise models. This cluster appeals to entrepreneurs and investors looking to grow within the Halal market.

The MIHAS show floor functions as a comprehensive Halal marketplace by bringing all of these together under one roof.

International pavilions: A global marketplace

One of MIHAS' defining features is its global reach. On the show floor, country pavilions showcase Halal products and services from all over the world, including Asia, the Middle East, Europe and Africa. Each pavilion offers visitors insights into the various approaches to Halal trade across different markets, and it is often the first stop for buyers seeking global sourcing opportunities.

This international presence highlights MIHAS's role as a platform that expands the Halal economy through collaboration, rather than limiting it by geography.

MIHAS Kitchen: Live cooking demonstrations

The MIHAS Kitchen is always a popular attraction. It is more than just a food showcase; it is a stage where chefs and culinary experts demonstrate how Halal-certified ingredients and products can be transformed into world-class dishes.

Visitors have the opportunity to see new products in action, learn about flavour trends and experience the versatility of Halal food. The live format ensures the sessions are engaging, educational and practical for industry professionals and general attendees alike.

The Modest Fashion Show by MyFashionChamber

Fashion is a dynamic part of the Halal economy, and MIHAS celebrates this with the Modest Fashion Show with our strategic partner, MyFashionChamber. Here, designers present their collections live on the runway, blending cultural heritage with contemporary style.

This platform is not just a showcase, but also a bridge between designers, retailers and consumers. Visitors can observe the latest trends in modest wear, and businesses can connect directly with labels looking to expand globally. For many attendees, it is one of the most visually striking highlights of the exhibition.

Knowledge Hub

MIHAS is about more than just products; it’s also about ideas. It brings together industry leaders and experts to share insights on the opportunities and challenges facing the Halal trade. Topics include sustainability, certification, consumer trends and market entry strategies.

Designed to equip attendees with practical knowledge they can apply to their businesses, the sessions make the Knowledge Hub a must-visit part of the show floor.

Pocket Talks

For visitors who want to learn while exploring, Pocket Talks offer a quick and accessible way to gain insights. These short, focused presentations are held right on the show floor, ensuring that knowledge sharing happens alongside product discovery. Their informal format makes them easy to attend, providing a valuable way to stay updated on fast-moving industry trends.

Networking on the show floor

Every corner of MIHAS presents an opportunity to connect. The show floor is designed to encourage interaction between exhibitors, buyers and trade visitors. Whether through pre-arranged business matching or spontaneous conversations, attendees can expect to leave with new partnerships, contacts and ideas.

Networking at MIHAS isn't confined to formal sessions — it happens naturally in pavilions, lounges and even during live showcases. This is what makes the show floor a true meeting ground for the global Halal industry.

The MIHAS 2025 experience

As you explore the exhibition, you will have the opportunity to experience the scale and potential of the global Halal economy firsthand. Exhibitor clusters provide a marketplace for products and services, international pavilions offer a global perspective and live showcases such as the MIHAS Kitchen and Modest Fashion Show breathe life into Halal in an engaging way.

Meanwhile, the Knowledge Hub, Pocket Talks and numerous networking opportunities ensure that visitors gain the insights needed to succeed in the Halal market, as well as products and contacts.

If you want to gain a comprehensive understanding of the Halal industry, the MIHAS 2025 show floor is the place to be.

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