Emerging Halal Trends in 2025: Market Insights & Opportunities

The global Halal market is looking towards significant growth driven by a growing population of Muslims worldwide and an increased awareness among non-Muslim consumers about the benefits of Halal practices. With projections indicating a market size set to exceed $3 trillion, businesses are now presented with significant opportunities to innovate and cater to the diverse needs of Muslim consumers worldwide.

Key industry trends indicate a shift in Halal consumer behaviour, with more individuals seeking transparency in sourcing, production methods and Halal certification. This trend is not limited to food; it extends to cosmetics, pharmaceuticals, and even fashion. Brands increasingly recognise the importance of Halal certification as a mark of quality and compliance with Islamic law, thus enhancing their appeal in diverse markets.

In this blog, we’ll share some key emerging trends of the global Halal market and tell you how Malaysia International Halal Showcase (MIHAS) 2025 serves as a pivotal platform to explore these emerging trends and forge strategic partnerships to navigate the evolving landscape of the Halal industry effectively.

Key Emerging Trends Shaping the Halal Sector in 2025

The halal sector is experiencing remarkable growth across various industry sectors, driven by technological advancements and changing consumer preferences. One of the leading sectors in this trend is the halal e-commerce market, which is projected to reach MYR 223.32 billion by 2025. Social media platforms, particularly Facebook, are leading this change, making it super easy for consumers to find, share, and recommend halal products globally. This rise in online shopping has enhanced the visibility and availability of halal-certified goods, giving users access to a diverse range of products from all over the world. Thanks to the integration of AI and personalized recommendations, shopping for halal items has never been more seamless, intuitive, and accessible!

Sustainability has also become an important trend over the years, influencing the purchasing choices of consumers. To keep up with the growing trend, brands are now focused on integrating eco-friendly practices, such as sustainable sourcing and environmentally conscious packaging. Alignment with ethical standards would also appeal to non-Muslim consumers who factor sustainability in their decision-making process, thus increasing the consumer pool of their brands.

The Halal tourism industry is also seeing an upward trajectory and is expected to grow to MYR 1835.24 billion by 2032. Destinations like Thailand, Hong Kong, and Taiwan are working towards being more Muslim-friendly by offering Halal-friendly accommodations, dining options, and cultural experiences to take advantage of this growing industry.

Another emerging trend is the growth of digitisation in halal certification. In today’s day and age, where transparency is key, the Halal industry is turning to digital solutions to improve its certification processes. Blockchain and AI-driven systems are stepping in to provide traceability from the source to the shelf. This transformation is helping to make operations more efficient and also strengthening consumer confidence in Halal products. Additionally, blockchain technology is revolutionising certification processes. By 2025, major halal certification organizations are set to roll out QR codes that connect to blockchain. This exciting development will boost transparency and help fight fraud, all while meeting the increasing consumer desire for authentic verification.

The halal cosmetics sector is set to grow significantly from USD 53.12 billion in 2025 to an impressive USD 115.03 billion by 2032. This growth can largely be attributed to the increasing consumer preference for natural ingredient-based products and the consumer interest among non-Muslim consumers seeking ethical and sustainable beauty solutions.

We are also seeing a fundamental shift from a product-centered mindset to a more holistic view of supply chain integrity. Indonesia has taken the lead by making halal supply chains a requirement starting in October 2024, and we can expect other OIC countries to jump on board within the next five years. As a result, ports and shipping, which used to be the weak spots in the complete halal supply chains, are now stepping up to create halal-compliant infrastructure, with European ports like Rotterdam and Zeebrugge paving the way.

In summary, as we approach 2025, the combination of sustainability, technology, and ethical sourcing will define the future landscape of the Halal sector. MIHAS 2025 serves as a guide for the Halal industry, bringing together global Halal businesses to navigate the latest trends and grab exciting opportunities in this ever-changing market.

Why Become a Part of MIHAS 2025?

MIHAS 2025, happening from 17–20 September 2025 at the Malaysia International Trade & Exhibition Centre (MITEC), Kuala Lumpur, will once again be a strategic platform to elevate your brand within the competitive global halal industry. As the world’s largest halal showcase, MIHAS attracts a myriad of industry players. While the 20th edition of MIHAS saw ​​RM4.3 billion in deals concluded, MIHAS 2025 is tipped to exceed the numbers.

More than showcase, MIHAS serves as a gateway to global halal markets. Its reach goes far beyond the ASEAN region, attracting participation from international pavilions worldwide. This extensive network allows both local and international players to tap into new opportunities within the growing halal market providing direct access to manufacturers, distributors, and decision-makers interested in certified halal products and services. The 21st edition of MIHAS will be a 4-day trade showcase alongside the MIHAS Virtual platform offering:

  • AI-Powered Business Matching: Connects exhibitors with relevant buyers for meaningful, high-impact meetings.
  • International Sourcing Programme (INSP): Hosts over 500 international buyers in pre-arranged sessions with Malaysian exporters.
  • The Knowledge Hub: Industry-focused seminars and conferences featuring thought leaders, market intelligence, and regulatory insights.
  • The MIHAS Awards: Recognises businesses leading the way with sustainable and digital solutions in the Halal industry. From innovative products to cutting-edge services, these awards honour those who are pushing boundaries and setting new standards.

In conclusion, the halal industry stands at a transformative crossroads, expanding well beyond its traditional boundaries. Market projections across e-commerce, tourism, and cosmetics sectors paint a clear picture of substantial growth through 2025 and beyond. Though certification processes once posed significant challenges, advanced technologies like blockchain and AI could now offer practical solutions for transparency and authenticity verification.

The next few years will likely see even greater adoption of halal principles across global markets, especially as more countries recognise its alignment with quality, sustainability, and ethical consumption. Businesses that understand and adapt to these emerging trends now will find themselves well-positioned to succeed in this rapidly growing market.

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