90% Booths Snapped Up for Upcoming MIHAS 2023

KUALA LUMPUR, 7 JUNE 2023 – The 19th Malaysia International Halal Showcase (MIHAS 2023) is generating very strong interest from the industry as global post-COVID economic recovery continues to gather steam, driven by interest from local and international companies focussed in various halal sectors.

Currently, 90% of the 1,500 exhibition booths are already taken up and it is now projected that MIHAS 2023 will be sold out by August. Aside from the conventional food and beverage cluster, these exhibitors include those in food technology and packaging, pharmaceuticals and medical devices, education, modest fashion and lifestyle, eCommerce, retail and franchise, hospitality and tourism, services and enablers, Islamic finance and fintech, media and recreation, cosmetics and personal care, and Islamic arts and crafts.

Hosted by the Ministry of Investment, Trade, and Industry (MITI) and organised by the Malaysia External Trade Development Corporation (MATRADE), MIHAS 2023 will be held from 12 to 15 September at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. MIHAS 2023 is the world’s largest showcase dedicated towards the Halal sector.

There is also heightened interest from industry players to leverage MIHAS 2023 as a platform to forge strategic partnerships. The latest to come on-board is Malaysia Airlines (MAS), which has been appointed as MIHAS’ official airline. The partnership entails MAS offering MIHAS participants an exclusive early bird promotion from 1 June to 15 June 2023 for those travelling on 5 to 22 September via MAS (international) or Firefly (domestic). For more information, kindly visit www.mihas.com.my.

According to MATRADE’s Chief Executive Officer, YBhg. Datuk Mohd Mustafa Abdul Aziz, “The strong interest from the industry both in terms of securing booths in MIHAS 2023 as well as seeking partnership arrangements is largely due to MIHAS’ solid brand and track record over the years.

“The support of prominent industry partners is a clear testament to the trust that leading brands have towards MIHAS. Indeed, MIHAS remains a leading platform for global Halal companies that are keen to tap the US$5 trillion (RM22 trillion) global Halal market,” he added.

The growth of the global Halal market is driven by favourable population demographics, government policies, and private sector initiatives. The increasing Muslim population worldwide and the awareness of the standards carried by Halal products as well as services are contributing to the industry’s advancement.

According to Datuk Mohd Mustafa, MIHAS 2023 will also be leveraging innovative solutions such as digital tools to further support exhibitors’ export aspirations and ensure it remains on track to achieve its stated sales target of RM2.1 billion.

The 18th edition of MIHAS 2022 recorded RM2.36 billion in total sales, exceeding the initial target of RM1.9 billion. RM1.65 billion of the total sales were generated by both domestic and international exhibitors.

In 2022, MATRADE was accorded the prestigious World Trade Promotion Organizations (WTPO) Award under the ‘Best Use of Information Technology’ category for the successful organisation of the fully virtual 17th edition of MIHAS. MATRADE aims to strengthen this cutting-edge know-how on leveraging on digital tools to support trade promotion activities during MIHAS 2023. This includes programmes such as in-coming sourcing programme (INSP) MIHAS 2023.

For more information on MIHAS 2023, visit the official MIHAS website here.

About Malaysia International Halal Showcase (MIHAS) 2023

Since its inception in 2004, MIHAS has become an event for local and foreign businesses to thrive in the halal trade and to contribute significantly to the global halal economy. In 2022, MIHAS attracted over 30,000 traders and visitors, resulting in a total immediate and negotiated trade value of over RM2.3 billion (USD 513 million).

MIHAS is a robust marketplace for both international and local players to seize opportunities beyond halal food including halal pharmaceutical, medical devices, finance, modest fashion, personal care and cosmetics, green technologies, and even Muslim-friendly tourism.

The 19th MIHAS will place special emphasis on the agenda of helping local and international players look to innovation and sustainable initiatives to spearhead steady growth for the halal economy.

MIHAS is not limited to the ASEAN region alone but is also supported internationally by the enthusiastic participation of International Pavilions from countries across the globe, from trade commissions to various Government agencies, from industry players to market leaders.

The event is open to trade visitors from 12-15 September 2023 and is open to members of the public, aged 18 and above, on 15 September 2023. Admission is free, however, registration is required for entry.

About Malaysia External Trade Development Corporation (MATRADE)

MATRADE’s mission to promote Malaysia’s export has enabled many local companies to carve new frontiers in global markets. Today as we continue to put the spotlight on capable Malaysian companies on the international stage, we are helping make the phrase ‘Made-In Malaysia’ synonymous with excellence, reliability, and trustworthiness.