‘If you want to introduce your product or services in the Halal market, it’s a must to come to MIHAS.’
CEO and Co-Founder, Halal.Ad, DENMARK
The debut of MIHAS in April 2004 was officiated by then-Prime Minister of Malaysia, Tun Abdullah Haji Ahmad Badawi, who was instrumental in identifying ‘Halal’ as a potential economic growth engine. As Malaysia’s efforts to create an eco-system for Halal businesses to grow gained traction around the world, MIHAS grew alongside it to become the lead exhibition for the burgeoning Halal market.
MIHAS 2004 attracted 330 companies from 19 different countries and was visited by more than 17,000 trade visitors from 42 countries. Fast forward to 2017, MIHAS welcomed more than 345,000 trade visitors from over 80 different countries looking to source for the latest Halal products and services. This in turn, has resulted in an accumulated trade of USD 4 Billion for its participants.
Whilst MIHAS started out attracting mainly Halal food and beverage companies, today, MIHAS provides the platform for the entire spectrum of demand for Halal products and services. This includes pharmaceutical products, cosmetics, finance, Muslim-friendly tourism, e-commerce, and logistics.
The exhibition also grew from being mainly a sourcing platform to one where participants could gain useful market and industry knowledge.
In its 15th edition this year, MIHAS is well placed to serve the Halal industry even better. Not only is MIHAS set to double in size, the breadth and depth of its programmes are designed to cater to the needs of Halal businesses and executives from various sectors. From innovation, to industry and consumer trends, to market and country insights, to technology and finance, MIHAS will cement its place as the largest and most effective trade exhibition platform for the Halal Industry.
MIHAS will take place from 4 – 7 April, at the new, state of the art Malaysia International Trade and Exhibition Centre (MITEC) in one of the world’s most visited cities, Kuala Lumpur. Amongst its leading programmes include the International Sourcing Programme (INSP) – MATRADE’s signature B2B matching platform for Malaysian companies, a Hosted Buyer programme, in-depth panel discussions at its Trade Zone, Industry-themed seminars, the MIHAS Awards and a comprehensive trade visitor promotions programmes.
MIHAS welcomes all industry professionals, business owners, retailers, manufacturers and solution providers from across the globe to come together to the event and enjoy the prospects of collaborating with one another.