The 14th Malaysia
International Halal Showcase 5-8 April 2017 Kuala Lumpur Convention Centre KLCC, Malaysia

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Now You Can Pray With Your Makeup On!
31 January 2017

It is important to women on how they dress and present themselves especially since Islamic teachings reflect their choice of garments and clothing. All women, even Muslim women enjoy dressing up and playing with makeup. However, it is very hard to combine faith and beauty especially when most cosmetic products contain forbidden ingredients that is not permissible in Islam. Such ingredients can range from animal-based products (animal fat, pork or lard), alcohol, and gelatine among others. When an animal-based product isn’t halal (meaning “permissible” or “allowed” in Arabic), or contains alcohol, it’s not only forbidden to consume it, but it’s also considered to be impure that you cannot use it on your face, or on your skin. Due to the ban on animal testing as well as skyrocketing demand for vegan cosmetics, many new makeup products contain no animal by-products at all. For Muslims, using cosmetics with haram ingredients in them affect the cleanliness of the skin when praying. On the other hand, halal cosmetics refer to products that are free of animal-by products and harmful ingredients such as parabens and sulphates. Halal cosmetic products don’t contain haram ingredients and are, more often than not, made by Muslims or certified by Muslim organisations. The market for beauty or cosmetic products are increasing the need for halal products in cosmetics. The concept of halal cosmetics covers all aspects of the management system. It is not only focusing on the aspect of production, including sourcing of halal ingredients, but all elements must be accounted for, such as a manufacturing procedure, storage packaging and logistics. All these must comply with halal standards and procedures. For halal cosmetic products, the formulation and quality of these products must totally comply with the Islamic requirements and follow the requirements. Halal compliant products including cosmetics and services are estimated to be $2 trillion annually. The market size of Halal personal care products in the Middle East region was estimated to be $560 Million in 2008. The halal cosmetics market is currently estimated to be US$ 945.8 Million in Southeast Asia (source: Malaysian Cosmetic market: Current and Future Prospects journal by Mohamed Azmi Hassali). The beauty and personal care market are also growing at 12% per annum with sales valued at $ 2.1 Billion in 2008. This proves that there is evident demand for halal beauty products which is an area that should be invested and utilised economically.