The 15th Malaysia
International Halal Showcase 4-7 April 2018 Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur

Blog

More Than Food and Drinks
22 January 2017

People typically associate halal with food, Muslims as do many non-Muslims. This is understandable. However, such misconceptions limit people’s mind to the extend of everything non-Muslims prepare, sell, or do is non-Halal and they tend to guard themselves away from those people. Such action then creates barrier where people become distant from each other just because of their religious beliefs. Nowadays, people are no longer creating differences as they have many things in common. There are many categories in the halal industry namely food, islamic finance, travel, modest fashion, pharmaceuticals and cosmetics as well as media and recreation sectors, among others. Food and beverages are more essential and most search topic for the halal preferred as the halal industry is growing demand in all over the world. As the largest Islamic Economy People typically associate halal with food, Muslims as do many non-Muslims. This is understandable. However, such misconceptions limit people’s mind to the extend of everything non-Muslims prepare, sell, or do is non-Halal and they tend to guard themselves away from those people. Such action then creates barrier where people become distant from each other just because of their religious beliefs. Nowadays, people are no longer creating differences as they have many things in common. There are many categories in the halal industry namely food, islamic finance, travel, modest fashion, pharmaceuticals and cosmetics as well as media and recreation sectors, among others. Food and beverages are more essential and most search topic for the halal preferred as the halal industry is growing demand in all over the world. As the largest Islamic Economy pillar by revenue, halal food sector has shown clear signs of maturity with increased private equity investments in the sector, including $30 million invested in United Kingdom’s Janan Meat, and Malaysia’s Dagang Halal undertaking an IPO on the London Stock Exchange. Upgrades in regulations are also occurring, with the introduction of accreditation to oversee certifiers set to reduce complexity and encourage more players to enter the Halal Food industry. The Islamic finance sector has shown robust growth and increasing sophistication. This has been coupled by the emergence of crowdfunding platforms. While the sector has been held back by a lack of awareness of Islamic Finance product offerings. There’s also, halal travel which continues to broaden its reach with tremendous growth in Halal beach resorts, the launch of several dedicated airlines and the launch of the Muslim answer to Airbnb, Bookhalalhomes, and TripAdvisor, Tripfez. In the modest fashion industry, several retailers and brands such as Dolce & Gabana, Uniqlo and Burberry entering the industry is gaining mainstream interest. Several notable investments driving the sector forward, including Qatar’s Mayhoola investment fund buying French luxury label Balmain and crowdfunding being used to develop a climate-adapting hijab. Meanwhile in the halal pharmaceuticals and cosmetics continues to expand as awareness about ingredients rises fostering new product developments, such as permeable nail polish, the development of Halal vaccines and new ranges of pharmaceuticals. Lastly, halal media and recreation is driving a positive reinforcement of Muslims, be it in publishing, new magazines or new offerings such as Muslim Kids TV and notable technological innovations such as Quran Academy. There are many other halal products that need to be considered and carefully thought out. One must obey by the laws that is required and must have halal certification. Halal certificate is an assurance that a particular product has been thoroughly investigated and found to conform to the Islamic laws is suitable for use by Halal consumers. The importance of halal cannot be overlooked.