The demand for halal products is widely seen as one of the key growth drivers for the world economy. The population growth and increasing wealth of OIC countries continue to outpace global growth rates and fuel the Islamic Economy. Excluding the finance sector, the global halal industry in 2015 was estimated at USD 2.3 trillion (source: GIFR 2015). Malaysia was one of the first countries to recognize the halal sector as a potential growth driver. Today, it leads the UAE, Bahrain, Saudi Arabia and Oman as the no 1 halal economy in the world, (source:2016 Global Islamic Economy Index by Thomson Reuters) having the most developed overall halal infrastructure of any Muslim nation. Malaysia also hosts the world’s largest gathering of halal businesses and professionals through its World Halal Week, benefitting, in part, from its strategic location at the centre of 62.1% of the world’s Muslim population of South Asia and the Asia Pacific. The World Halal Week, hosted by the country’s Ministry of International Trade and Investment (MITI), comprises three leading events – The World Halal Conference, The International Halal Certifying Bodies Convention and the world’s largest halal trade show, MIHAS (Malaysia International Halal Showcase). MIHAS, which is organized by the Malaysia External Trade Promotion Corporation (MATRADE) in particular, has grown tremendously over the past 14 years since it was first organized, growing from a predominantly food based exhibition to one that is now a major sourcing platform for halal products across multiple industry sectors. Its show floor includes products from halal pharmaceuticals, halal cosmetics, Islamic Finance, Halal Tourism and Halal Logistics. Last year it hosted 539 companies from 29 countries and generated RM 1.14 Billion in sales. China, South Africa, Thailand and Indonesia list as having the largest country pavilions. The trade show registered over 22,000 visitors from 75 countries, once again emphasizing the increasing global interest in halal products. This year, The World Halal Week will take place in April with MIHAS running from 5-8 April at the Kuala Lumpur Convention Centre.